
In today’s installment of my series on small business growing plains I am going to talk about the order-to-cash cycle. When a business is new it is easy to get so excited about the first sale that as soon as an order is received or a contract signed the business owner immediately sends out the associated invoice or statement. Those simple documents are full of symbolism for the nascent concern – you are for real! You have real customers and can bring in real money! Woo hoo!
The Order-to-Cash Conundrum
As you get bigger and busier it is easy to put off creating those all-important documents that a)represent potential income to your company and b) signal your customer to pay you. Maybe you don’t have time to create them more than once a week, or worse, once a month. All of a sudden getting paid is taking longer and longer. Even if you get administrative or bookkeeping help you’ll likely settle on a set schedule for billing, perhaps once a week, that doesn’t jive with when you actually sold the order or the contract.
When you get even bigger and busier it can get worse – let’s say now you have sales people to sell orders or contract work. Or that you have field service technicians that have to do the work that in turn leads to an order. These guys have paperwork to get filled out and they may not be in the office every day so it is easy for that paperwork to be delayed and then, when it is finally turned it, it may be incorrect and require a cycle of rework. Now your invoices and statements are even MORE delayed. Add that to the fact that your customers aren’t always in a hurry to pay you right away and you suddenly have a cash flow problem.
How can you avoid or rectify this ever-lengthening order-to-cash black hole?
Order or Contract Entry
There are a number of ways to improve the order or contract entry process :
- Keep your sales customer information in sync with your accounting customer information. This can make it quicker and easier to set up a new account for billing and make sure you apply the order or contract to the correct billing customer. You can keep them in sync thru manual processes or by integrating your customer relationship management system with your accounting system. Some applications integrate easily, others may require some help from a technical resource.
- Provide mechanisms to allow your sales or field service folks to enter contracts or sales orders online. This can be as simple as having them upload a spreadsheet to a specified place to as fancy as an application that they can access remotely, maybe even from a mobile device. The quicker you can get the contract or order entered into your billing application the faster you can get invoices out. Where possible cut out paper altogether; if it isn’t possible to go paperless try to change your process to match paper to online records on the back end.
- Incent your sales and field service folks to enter their information online quickly and correctly. Quite simply, if you can’t bill your customer maybe they shouldn’t get paid. Hmm, just a thought.
Invoice Creation
- Simplify invoice or statement creation. Avoid “special” invoices for customers and make sure any invoice or statement can be easily produced from your accounting software. If your accounting software doesn’t do this you might want to look for a system that does or look for a billing system that integrate with what you have.
- If you can put invoice creation on “auto-pilot” where it runs on a regular schedule all on its own, do so. If you can’t, adjust the back office processes to create invoices on a regular, frequent basis. How regular and frequent? It depends on your cash flow needs but daily, if it isn’t a complicated process, might not be too often.
It is easy for the order, contract and billing processes to get in the way of getting the customer a timely invoice. Beyond prolonging the time until you get paid, what kind of message does a tardy invoice send your customer? That you are unorganized? That their business isn’t important?
If you think there are ways to improve your order-to-cash cycle, contact your technical advisor. He or she can help you review your current processes and talk about where improvements, both manual and automated, might be in order.
If you thought this post was helpful you may want to check out the rest in this series so far.